Etude House

Back in 20099, Lee Min-ho takes on yet another endorsement deal to join the others on his ever-growing list: brand model for cosmetics line Etude House. (He adds this to all the jeans, apparel, food, beverage, and cell phone advertisement deals he’s racked up since the start of Boys Before Flowers)

As a brand targeting the youth market, Etude House formerly featured young stars like Jang Geun-seok (Beethoven Virus) and Go Ara (Who Are You); here in these newly shot ads, Lee Min-ho promotes the line alongside 20-year-old actress Park Shin-hye (Radish Kimchee, Goong S) — who, by the way, was a strong contender for the role of Jan-di before it went to eventual pick Gu Hye-sun.

Ironically, this year Lee Min Ho will be acting along side Park Shin Hye for his upcoming drama Heirs.

Photos: credit to Etude