“We meet again”, the second episode of a three-part series of thematic commercials from online marketplace 11street (www.11street.my), has taken a top 10 spot in the coveted Malaysian YouTube Ads Leaderboard for the first half of 2015.
Starring Korean superstar Lee Min Ho and Malaysian upcoming actress Emily Chan, the commercial ad titled “We Meet Again” has garnered over 1.86 million views today, finds itself in the same league as commercials by companies like Malaysia Airlines and Maxis.
Wong Siew Lai, Vice President of Marketing for 11street shares that for the brand to be featured in this YouTube ranking, next to long standing brands like these is a big achievement, as 11street only launched in Malaysia three months ago. Since then it has grown to become one of the country’s largest online marketplaces.
The three-part thematic commercials themed on “Find What You Love at 11street” was launched in May. The ads – looking more like short films than commercials – were shot in Korea featuring a love story between a couple who is very keen on online shopping to bring the 11street brand closer to Malaysian consumers. An objective clearly reached, as is highlighted by the listing in the Malaysian YouTube Ads Leaderboard.
Sajith Sivanandan, Managing Director of Malaysia, Vietnam, Philippines and New Emerging Markets at Google says, “With the YouTube Ads Leaderboard, we want to celebrate the top 10 ads on YouTube that resonated most with people across a country over the past 6 months.”
“In this golden age of video, YouTube offers people a platform to connect, inform and inspire others across the globe. At the same time, it gives brands an effective way to interact directly with its target audiences. 11street’s debut in the top 10 of the Malaysian YouTube Ads Leaderboard is a positive proof that they managed to translate the brand’s value propositions into video content that appeals to their audiences,” Sivanandan adds.
Wong further shares, “From a brand building perspective, this is a milestone achievement for 11street and we are very humbled by the amount of support from Malaysian consumers. Our being on the Leaderboard is particularly important as it means we succeed in reaching the people with entertaining content while encouraging them to shop online. It will also trigger us to publish even more exciting video ad to Youtube going forward.”
Ministry of Culture, Sports, and Tourism recently sponsored a new campaign in order to overcome the economic stagnation caused by the Middle Eastern Respiratory Syndrome (MERS), and Lee Min Ho has been selected as the lead model of the campaign.
Lee Min Ho is one of the most leading Korean actors not only in Korea, but also in China and many South Eastern regions, and the campaign video is going to show Lee Min Ho introducing many different districts of Seoul and their famous tourist attractions.
The places that Lee Min Ho introduces include Cheonggyecheon, Seochon, Samchungdong, and many other historically or culturally significant places. Lee Min Ho participated in the entire filming with overflowing energy even though the weather was steaming all day. He showed particularly great passion for introducing the beauty of Seoul, and all of the staffs were deeply impressed by Lee Min Ho’s fabulous professionalism.
The campaign video features the theme of ‘Korea. Let your Story Begin,’ and director Park Myung Chun, who had directed a great number of famous TV commercials, has directed the entire production of the campaign.
A representative of Lee Min Ho’s management agency said, “It was a very meaningful project for Lee Min Ho, and we sincerely hope that this video would help the Korean economy breaking through the stagnation.”
The campaign video will be played on America’s CNN, China’s CCTV, and TV channels and Internet websites of many different countries all across the world.
Meanwhile, Lee Min Ho is going to continue participating in many different campaigns that will promote Korean culture and tourism.