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Thursday, November 12, 2015

11th Street ‘LOVE 11’ Day with Haha and Emily



I was so lucky to be invited to the 11th street "LOVE 11" day event on 11 November 2015 with Haha (from Running man) and Emily Chan, the ambassador of 11st.

Sadly, Lee Min Ho was unable to join this event due to his tight work schedule..as we know he is filming Bounty Hunter currently. Haha came to replace him as a guest of honor. 

For record, Online marketplace 11street (www.11street.my) today reinforced its customer commitment by revealing new strategic plans for its mobile app and signature ‘Shocking Deals’, and have chosen the 11th of each month as its ‘LOVE 11’ Day to surprise shoppers with great deals and giveaways.

11street announced its latest commitment at its inaugural Korean – inspired celebration event at Lot 10, which focused on rewarding Malaysian shoppers for their immense support over the past 8 months. As of today, we are ranked a top 40 website[1] in the country and our online marketplace has more than seven (7) millions of quality products selling at competitive prices.

As a form of acknowledgement and gratitude, 11stree’s CEO, Hoseok Kim unveiled their biggest giveaway of the year for Malaysian shoppers in the amount of RM11 million as a year-end treat. Starting from today until 31 December, shoppers can redeem daily offers of deals and coupons with up to 90% discounts.

We selected November 11 to announce these commitments because it is a day that is symbolic to our brand name; It is also a day that 11ST Korea celebrates widely by giving back to its consumers, motivated by the Korean annual practice of showing affection to loved ones on November 11. We too were inspired to host our first ‘LOVE 11’ celebration in Malaysia, and to mark the 11th of every month as our ‘LOVE 11’ Day to reward fans and loyal customers with great offers,” Kim said. 




During the press conference too, 11street also premiered its new two-episode television commercial (TVC) which reflects the brand’s commitment and ongoing business focus. Starring Korean superstar Lee Min Ho and Malaysian actress Emily Chan, the TVCs which will be available nationwide via free to air TV networks and 11street’s YouTube channel starting from November 16th.




I managed to record both TV commercial..enjoy!



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[1] http://www.alexa.com/
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